Role: Market Research, Brand + Identity Creation, Vessel Design, Printed Packaging Design, Sourcing, and Project Management
Scope: When tasked with the opportunity to develop custom brands for Anthropologie, I began analyzing the current home fragrance offerings as well as the customer groups reached by home fragrance and Anthropologie as a whole. With the findings, I was able to pinpoint what groups the home fragrance department is not currently reaching.
Trouvaille is our answer to the modern yet romantic female audience reached by other departments of the store, but not yet developed in home fragrance. She is on trend, yet timeless. Her beauty comes from within. She is sharp, yet ever-so delicate.