Passionate packaging designer and development manager with expertise in management, organization, and communication. Highly skilled in managing multiple projects simultaneously on strict timelines while working closely with cross-functional teams from concept to completion.
2021-Current. New York, New York . www.ro.co
Manages and drives innovation, development, execution, and quality for primary and secondary packaging across all of Ro’s care verticals
Reviews and optimizes technical specs (2D and 3D) to develop both stock and custom packages
Collaborates with sourcing team to identify viable suppliers for new package developments
Works with manufacturers to coordinate and manage package testing to confirm componentry fit for use, including attending
filling line trials as needed
Drives the sustainable component/package initiatives across all care verticals
Works closely with brand creative—including copywriting, marketing, and designers—to design new packaging
Oversaw the design and sourcing of all new packaging for the launch of RoDerm—Ro’s telehealth dermatology offering
2020-2021. New York, New York . www.ro.co
Managed and drove innovation and design for primary and secondary packaging across all of Ro’s care verticals
Worked directly with cross-functional partners (including supply chain, marketing, product development, and retail) and manufacturing partners to concept, develop, and design packaging across all care verticals.
Assisted in Roman’s first Retail launch; Designed store displays and packaging across Supplement, Sexual Wellness, and Hair categories
Developed and designed Roman’s DTC Supplement packaging experience to include a reusable glass jar with eco-friendly refills
2018-2019 . New York, New York . www.fctry.com
Conceptualize new products within current brands while also considering ways to improve existing products based
Responsible for creating sketches, designs and mock-ups for new products and packaging across three brands—Hipsterkid, Unicorn Snot, and FCTRY. (including accessories, toys, home goods, and cosmetic products)
Understand project needs and requirements through provided design briefs, as well as creating new design briefs for outside designers
Craft technical specifications of products considering budgets and materials
Communicate detail refinement and product changes for action figures with 3D designers and international vendors.
Communicate new products, adjustments, and final artwork with factories
Lead the design process for packaging materials for products, including brainstorming, sketching, and creating prototypes.
Collaborate with in-house graphic design team to create new brand identity with product and packaging in mind.
Support in problem solving and adapt as issues arise including, but not limited to, materials, cost, and timeline limitations.
Partner with sales team to create a visual merchandising plan for gift shows and office environment.
Coordinate with cross-department teams for process improvement, quality assurance, production, product marketing, and sales on all new and revised design projects
2017-2018 . New York, New York
Create compelling digital assets that are both on brand + meet company objectives
Develop marketing materials for core brand, seasonal product launches, and promotional campaigns
Maintain the brand aesthetic across multiple channels
Translate copy into effective design by applying an understanding of communication hierarchy and marketing objectives
Design compelling marketing collateral, GIFs, website updates, social media assets, digital advertisements, editorial emails, presentations, and other various digital design needs that arise
2017 . New York, New York . www.regasstudio.com
Collaborated closely with the Design Director and Production Manager on all aspects of the design process
Communicated clearly and managed each client account with efficiency and professionalism
Executed designs as envisioned in the client meeting and created new concepts to present to clients
Integrated client feedback throughout the design process
Worked within a timeline to deliver each design proof and completed project on time
Prepared design files for production
Traffic managed projects with printing and finishing partners
Delivered a client experience that’s warm, energetic, and guiding
Proactively tackled internal projects to improve processes, studio organization, etc.
2013 - 2017 . Starkville, Mississippi . www.curiobrands.com
Created concepts, designs, and products based on customer expectation and seasonal forecasts
Presented ideas using 2D and 3D rendering, graphic representation, concept boards, dimensions, and specifications.
Oversaw trend and product line direction with the ability to create a focused brand concept; researched and identified seasonal color palettes, prints, patterns, fragrances, styles, and details
Monitored daily status of assigned product development including design, sampling, quality testing, and production timelines; efficiently managed workflow from initial sketch through final placement of product
Worked closely with buyers for key account customers (i.e. Anthropologie)
Served as the main point of contact for vendor communication throughout the production process; effectively communicated with both domestic and international vendors
Analyzed price quotes and worked with vendors to ensure target costs were achieved
Coordinated with cross-department teams for purchasing, quality assurance, production, accounting, and sales on all new and revised design projects
Managed a team including product developer and project coordinator
COLLEGE OF ARCHITECTURE, ART + DESIGN . 2008 - 2013 . Starkville, Mississippi
Editor in Chief of The Reveille | August 2011 - May 2012
Organized and oversaw a team of designers, copywriters, communication specialists, and business managers to gather content and assemble a 250+ page university yearbook publication.
Designed page layouts and contributed photography.
American Institute of Graphic Artists, Mississippi State Chapter Member