Role: Market Research, Brand + Identity Update, Packaging Design, Sourcing, Product Development, and Project Management
If you are familiar with Anthropologie stores, chances are you are very well acquainted with their signature fragrance–Volcano. The Capri Blue brand has a fragrance empire within Anthropologie stores–focusing on two key fragrances: Volcano and Aloha Orchid. Throughout my time at CURiO, we constantly evaluated the packaging and product offerings for this line. I've selected a few key pieces from this collection to share.
This collection has been featured on Apartment Therapy here and here.