Role: Market Research, Brand + Identity Update, Packaging Design, Sourcing, Product Development, and Project Management

If you are familiar with Anthropologie stores, chances are you are very well acquainted with their signature fragrance–Volcano. The Capri Blue brand has a fragrance empire within Anthropologie stores–focusing on two key fragrances: Volcano and Aloha Orchid. Throughout my time at CURiO, we constantly evaluated the packaging and product offerings for this line. I've selected a few key pieces from this collection to share.

This collection has been featured on Apartment Therapy here and here.

Packaging design for Conscious Coconut, a line of organic, fair trade coconut oil products.

All photos belong to Conscious Coconut.

Various Projects for Anthropologie

Role: Trend Identification, Vessel Design, Printed Packaging Design, Illustration, Sourcing, and Project Management

Role: Trend Identification, Vessel Design, Printed Packaging Design, Sourcing, and Project Management

Scope: Set of three metal candles with paper candle covers for Anthropologie for Fall 2017. Using the Anthropologie seasonal inspiration deck, I concepted this collection, designed the vessel and paper topper, and worked with vendors to source materials.

Photos property of URBN

Role: Market Research, Brand + Identity Creation, Vessel Design, Printed Packaging Design, Sourcing, and Project Management

Scope: When tasked with the opportunity to develop custom brands for Anthropologie, I began analyzing the current home fragrance offerings as well as the customer groups reached by home fragrance and Anthropologie as a whole. With the findings, I was able to pinpoint what groups the home fragrance department is not currently reaching.

Trouvaille is our answer to the modern yet romantic female audience reached by other departments of the store, but not yet developed in home fragrance. She is on trend, yet timeless. Her beauty comes from within. She is sharp, yet ever-so delicate.

During my time at Chloe and Isabel, I designed collection of editorial style e-mails for product launches and promotions, utilizing model photography as well as product images.

….because who doesn’t love a good cocktail illustration?

Role: Illustration (in partnership with Melissa Guido), Digital and Print Design, Account Management

Lilliana and Christopher have a unique story! They were selected as recipients for the Wish Upon a Wedding grant for 2017. Through Regas, we were happy to grant their wish for wedding stationery, including a full color, digital illustration featuring some of their favorite things about the city and their relationship. Can you find the hidden details?

Featured in Martha Stewart Weddings.

Digital illustrations of the best of summer fruits.

Role: Market Research, Account Management and Print Design

Print Method: A combination of letterpress and flat printed pieces.

Featured on Martha Stewart Weddings.